I was the founding designer at Kano, where we shipped a computer kids build themselves, plus coding kits with Warner Bros, Disney. At Zwift I designed the user onboarding and the product diagrams that explain how the hardware and the app fit together, hundreds of them. For GSK I worked on Stitch, where a daily probiotic is tracked in an app alongside CBT exercises, so people can see a physical routine turning into progress. At Rokk I shaped the digital experience and how it meets the brand for a novel mindfulness device. Most recently I spent a year on a fleet management and command platform for autonomous vehicles in Abu Dhabi.
Anyone can build anything now.
Making it make sense is still the hard part.
Which is great!
Not so great.
That’s where I come in. I join founders and teams as an interim design partner. I work out how it should actually work, look, and feel, then take responsibility for the design and see it through to launch. Much of my work is on connected products, where the hardware is only half the experience and the two halves have to feel like one thing. I’ve spent fifteen years designing with founders, startups, and global brands.